Tag Archives: Word Cup

World Cup’s doing wonders

I’m used to complaining about the world media’s emphasis on the Rio-Amazon axis in Brazil, overlooking Bahia entirely. These days, more and more features are focussing on Salvador as a “soccer city”. The latest was on BBC World News, about Football Beyond Borders, a lovely project organised by Brits to make the World Cup generate income for underprivileged neighbourhoods.

Here’s a report about the project